Snow Peak
Gifts Inspired by Life Outside
In the winter of 2022, Snow Peak approached us to create a series of animated vignettes celebrating our connection to each other and the outdoors.
Founded in 1958 by Yukio Yamai, for over sixty years Snow Peak has made functional gear designed to cultivate restorative experiences in nature. This was the first time the brand had ever incorporated animation into their messaging.
Using their established voice and photography as a north star, we helped establish a complementary illustrative style that could effectively capture the feeling of being outside with friends and loved ones.
Credits
Unlimited Time Only
Illustration, Animation, Edit
Snow Peak USA
Creative Direction
