Spotify

Spine-Chilling Audiobooks

In fall 2024 we collaborated with Spotify's in-house creative team to build a campaign highlighting the breadth of their Mystery and Thriller audiobook content through the lens of Halloween.

But this couldn't be just any Halloween campaign.

It needed to stand out from the noise by going beyond traditional tropes of ghosts, ghouls, and candy. We helped develop a creative platform that spoke to users’ deeper cultural and emotional experiences of the holiday.

campaign title

We worked alongside Spotify to uncover two important insights that would guide the creative: 1. What you don't see is often scarier than what you do. 2. Listening to thriller audiobooks can open the most mysterious doors of our minds, revealing whatever monsters lurk behind them.

With this in mind we collaborated with Spotify to coin a tagline that elegantly spoke to the experience of listening to something scary: Hear things you can't unsee.

This copy got paired with the visual language of theater and the aesthetic of classical noir filmmaking to illustrate imaginations running wild in frightening ways.

We executed the concept across a variety of platforms both digital and IRL. The visually-arresting campaign appeared in OOH, wildpostings, and building projections in some of the most high-traffic areas in Los Angeles and New York city.

Credits

Unlimited Time Only

Creative Direction, Copywriting, Animation, Design

Spotify

Creative Direction

Th3rd Sound

Sound design, Music